Work Experience


Strategic Planner

Pico Art International // Singapore     :     March 2017- Present

• Devise viable creative solutions by tailoring user experiences to amid a range of events, exhibitions, museums, and guerrilla marketing activities through grounded qualitative research, market statistics, and product knowledge to resolve a multitude of business concerns and issues
• Engage in project management from pitch to execution by working alongside clients, multiple agencies, as well as internal project and production managers

User Experience Researcher

Fave by Groupon // Malaysia     :     December 2016 - February 2017

• Applied a multiple research methodologies upon a spectrum of users
• Analyse data qualitatively and quantitatively to help develop and optimise the customer experience for both the mobile and web platforms for 'Fave by Groupon' and for internal admin tools
• Utilise findings by designing potential solutions for both mobile app and web improvements
• Partake in app testing (quality assurance) by filtering through for potential bugs as well


Regional Copywriter

Groupon // Malaysia     :     October 2015 - November 2016

• Marketed a range of products, services, and travel deals for multiple South East Asian countries including Hong Kong, Singapore, and Malaysia while optimising consumerism by projecting a consortium of unique selling points